Wedding Gowns

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

"The Wilderly trademark soft laces and statementdetailing are ever-present, but the collection is sprinkledwith coquettish accents and utterly romantic silhouettesas well."

"Casablanca Bridal understands the importance of finding the 'perfect' bridal gown for your wedding day. Our gowns are available in stores across the US and around the world. There is sure to be a location near you that you may visit to try on and view our gowns in person. Casablanca Bridal discourages the sale of our gowns over the Internet. We recommend that you visit and place your order with a full service bridal salon that can provide you with the personal service and attention that a bride deserves."

"Dancing between modern ingenuity and timeless sophistication, Madi Lane gowns tell the tale of ‘girl meets dress’ – a timeless love story. Propelled ever forward by the beauty of art, the elegance of design, and an enduring love affair with nature, the evolution of Madi Lane is one that has taken inspiration from the journey of life itself. Madi Lane gowns are both aspirational and attainable, exclusive pieces that look, feel and read modern contemporary couture. Each and every Madi Lane creation features delicate appliqué and embellishments, artfully placed on high quality fabrics and polished in every detail. With personality and personalisation in mind, each gown embodies a fierce femininity, fitting individual body as well as it does the individual spirit."

"In each of Madeline Gardner’s dresses you will notice an emphasis on the elaborate beaded details and her use of rich and sumptuous fabrics. She recognizes the importance of making sure her dresses are timeless while staying up with the most contemporary trends and styles. Knowing that the fit is everything, all of her dresses feel custom tailored, a perfect match to make you feel as good as you look."

"The Fall 2022 Abella collection is undeniably elegant — with designs pairing restrained bridal beauty with touches of glimmering opulence. A marriage of luxurious textiles, striking bodice detailing and the collection’s trademark sensuality ensure a stunning walk down the aisle."